G A Helmore Electrical

G A Helmore Electrical (G A Helmore Ltd) is an established electrical contractor in Dundee, with over 65 years of experience providing professional electrical services to domestic, commercial and rental property customers. Before beginning the project, we took the time to understand the business, its electrical services, target customers and the local areas it serves.

Following the initial discussions, a clear brief was created to develop a modern website that accurately represented G A Helmore Ltd while improving its visibility in search engines. The website structure and content were planned around relevant search terms for electrical services in Dundee, including electrical testing, electrical inspections, fire alarm systems, data cabling and other specialist electrical services.

The website was then designed and developed with a strong focus on both user experience and search engine optimisation. Service pages and website content were carefully structured to provide useful information for potential customers while targeting relevant local search queries. On-page SEO elements, including page titles, meta descriptions, headings, internal linking and location-focused content, were also optimised to strengthen the website’s organic search visibility.

The result is a modern, SEO-focused website that combines the established reputation of G A Helmore Ltd with a stronger digital presence. The new website is designed to help the business reach more customers searching for electrical contractors and electrical services in Dundee, increase relevant organic traffic and generate more enquiries.

Alongside the new website, the G A Helmore Electrical brand was refreshed to give the business a modern, consistent look that still reflects its long-established reputation in Dundee. The refreshed branding was carried through the website, from the colour palette and typography to the layout of each service page.

Each key service, including electrical testing and inspections, fire alarm systems and data cabling, was given clear, well-structured content so customers can quickly understand what is offered and how to get in touch. Every page was designed to work across desktop, laptop, tablet and mobile, with calls to action placed where customers need them.

The result is a website that does justice to more than 65 years of experience, giving Helmore Electrical a professional online presence and a strong platform for attracting new domestic, commercial and landlord customers in Dundee and the surrounding area.

The new website was also built to be easy to manage, allowing the G A Helmore team to update service information and add new content as the business grows, without needing technical knowledge. Strong local SEO foundations mean the website can keep building visibility for electrical searches across Dundee over time, supported by clear service pages and well-structured content. For a business with such a long history, the new website gives customers a first impression that matches the quality of the work.

Helmore Electrical now has a website built to support the business for many years to come.