As City Print UK is an established managed print and IT support business, it was important that we fully understood the business, its services and its objectives before beginning the project. Discussions were held to gain a clear understanding of their requirements and the needs of their customers across Glasgow and the UK.
Following the initial discussions, a clear brief was created outlining the key goals and objectives for the project. This was followed by the development of a refreshed brand identity and the initial web design concept, with both refined through several stages of feedback and iterations to ensure they accurately represented the City Print UK brand and services.
The website was then developed on WordPress CMS, with a strong focus on user experience, clear service information and generating enquiries. To make the site stand out, a custom interactive 3D design was created, with an office copier that assembles and transforms as visitors scroll through the services. Alongside the website development, SEO Optimisation was implemented to improve search visibility and attract relevant traffic.
The 3D experience is the centrepiece of the new City Print UK website. As visitors scroll, an office copier breaks apart and rebuilds as a computer for IT Solutions, a cloud for Office 365 Management and a shield for Antivirus Software, before reassembling as a copier for printers and office solutions. It turns a list of services into something memorable, while still making it clear what City Print UK offers.
Behind the 3D design, the website was structured around the services City Print UK customers look for most: printers and copiers, IT solutions, Office 365 management and antivirus software. Clear calls to action, including a direct phone number in the hero, make it easy for businesses to get in touch, and the whole site was built to work across desktop, tablet and mobile.
The result is a bold, modern website that helps City Print UK stand out in the managed print and IT support market, reflects its refreshed brand, and gives the business a strong foundation for search visibility and enquiries across Glasgow and the UK.
Performance was an important part of the build. The 3D models only load on the homepage and were optimised so that scrolling stays smooth, while the rest of the website remains fast and straightforward to use. On phones and upright tablets, the 3D object sits above the text so the two never compete for space, keeping the experience clear on smaller screens.
The project shows how a managed print and IT support company can use creative web design to stand out in a crowded market, without losing sight of the practical goal: helping businesses find the right print and IT services and get in touch quickly.
Every great website starts with an idea. Whether you’re launching a new business, developing a new brand or looking to improve your existing online presence, we can help turn that idea into something professional, engaging and built around your goals.
You don’t need to have everything figured out before getting in touch. From the initial structure and creative direction through to design, development and launch, we can guide you through the process and help you understand what’s needed at each stage.
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